REQUEST FOR PROPOSALS: DIGIWHIST PROJECT BRANDING (LOGO AND FLYER)
Application Closing Date – 27 April 2015
Job Start Date – As soon as possible
Duration – 4 weeks
Location – Berlin/ remote
Background
The Hertie School of Governance is an international teaching and research centre of excellence that prepares students for leadership positions in government, business, and civil society. An internationally-recruited faculty, interdisciplinary in outlook, research, and teaching, offers analytically-challenging and practice-oriented courses on governance, policy analysis, management, and leadership.
The Hertie School of Governance is a member of the DIGIWHIST Consortium – a new EU Horizon 2020-funded project on digital transparency. The key objective of DIGIWHIST is to improve trust in governments and efficiency of public spending by empowering civil society, investigative journalists, and civil servants with the information and tools they need to increase transparency in public spending and thus accountability of public officials in Europe. Specifically, the project will create several interactive products:
- national procurement portals and mobile apps allow users to: 1) making the database and documentation downloadable, 2) providing easy-to-use analytic tools, and 3) making it possible for users to contribute to data in 35 European countries and 4) allowing for anonymous whistleblower reports and freedom of information requests;
- a European Transparency Legislation Observatory similar to the national procurement portals which allows users to access, and understand, existing legal frameworks related to public procurement;
- an easy-to-use risk assessment software for public authorities, based on the indicators developed by DIGIWHIST, to assess corruption risks.
Partners in the DIGIWHIST consortium represent an effective combination of large, renowned institutions and small, highly-innovative ones, including scientists and researchers from computer and political sciences, sociology, criminology, and economics at 6 institutions from 4 European countries, in both old and new member states.
The project started in March 2015 and will last for three years. For more information see: http://www.hertie-school.org/facultyandresearch/research-projects/research-projects/digiwhist/
In this context, Hertie School of Governance is seeking development and delivery of a project branding (logo and flyer).
The development of Project branding (logo and flyer) is seen as a strong support for the promotion of DIGIWHIST and its research activities. The development of the Project branding (logo and flyer) shall follow these requirements:
Key components and expected deliverables
Key components:
- The project logo should convey the spirit of the DIGIWHIST initiative that is titled: “The Digital Whistleblower: Fiscal Transparency, Risk Assessment and Impact of Good Governance Policies Assessed”.
Expected Deliverables:
- Two different concepts for a DIGIWHIST logo and the further refinement of the selected design (2 rounds of revisions). The proposed design must be of good quality, suitable to different formats (paper, flyers, email, websites, videos….), scalable and should also work on greyscale reproduction.
- Two different concepts for a DIGIWHIST flyer and the further refinement of the selected design (2 rounds of revisions). The flyer needs to convey the message of DIGIWHIST in an appealing and easily digestible way, i.e. a whistleblower web-platform which encourages citizen action of checking government spending processes and leaking information on cases of corruption in public procurement – with providing maximum anonymity and safety to the informants. The flyer should be printable and downloadable.
- The selected design will need to be provided in different format ai, eps, jpeg…. and sizes (small/large)
- An exclusive, transferable license to the client for using and modifying the logo and the flyer in any media format
- In addition to the logo, the vendor should deliver a brief branding guideline to the project consortium and suggestions to integrate the logo into the existing DIGIWHIST promotional material (website, brochure, etc.)
Selection criteria
The Vendor should have the following qualifications:
- Demonstrated expertise in graphic and typography design and layout
- Proven ability to deliver visual identity/campaign and creative direction for NGO and/or research projects
The application should include the following:
- Interested vendors should provide 3 samples of logo and flyer designs from similar assignments
- Curriculum Vitae of lead designer or of individual consultant
- The vendor should provide a detailed breakdown where possible, before any VAT or other charges, of their estimated costs, including but not limited to; hourly rates, materials etc.
- A very brief time plan for the four week production period that includes an opportunity to review and discuss a draft logo and draft flyer suggestion with the client
- Quotation should specify hourly rates/charges if changes are necessary on the logo/flyer
Hertie School of Governance will evaluate the tender based on the following criteria and assign set points to each with the following weighting:
- Required Skills and Experience (20%)
- Samples of previous work (20%)
- Value for money (60%)
Submission Instructions
Applications should be sent in English by email to digiwhist@hertie-school.org by close of business 27/04/2015.
Please note that only shortlisted applicants will be contacted.